Ad Van Ongeval joins new management team at the table
In September 2023, Eva De Gendt took on the role of managing director at our Ghent-based agency, partnering with strategic director Jorian Vanvossel to lead the day-to-day operations. As of January 2024, we’re thrilled to have further strengthened our leadership team with the addition of Ad Van Ongeval as our creative director. Ad brings a wealth of experience from his time as an art director at Lowe, Duval Guillaume, FamousGrey, and TBWA, where he developed numerous standout campaigns.
"With Jorian, we’ve already laid out the commercial and strategic roadmap, and now, with Ad on board, we can refine those plans and realize our creative ambitions," we shared at the table.
Eva De Gendt is enthusiastic about the expanded leadership team: "In our industry, the strength and complementarity of people are essential. I’m absolutely delighted to have Ad join us. Our trio of client service, strategy, and creativity is now complete—sharp, ambitious, and ready for action. This is the perfect way to kick off the new year."
Jorian Vanvossel: "I’m a firm believer in the fusion of strategy and creativity as a unified, iterative process. It’s not about passing the baton but about cross-pollination. From our first conversations with Ad, we were immediately on the same page. He impressed us not only with his expertise and drive, which will inject new energy into our creative teams but also with his dynamic and fresh perspective on the kind of campaigns advertisers are seeking today."
Ad Van Ongeval: "From the very first conversation, there was an instant connection. We share a love for creative insights that result in work with a quirky edge—something I absolutely adore. But more than that, at the table is an agency where people come first. It’s a place where everyone can be themselves and, most importantly, where we have fun. You feel it the moment you step inside, and that’s the foundation for producing fantastic work."
We couldn’t be more excited about the direction we’re heading in with this team in place, ready to push boundaries and deliver outstanding creative results.