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21/2/2024

Wingene and Ruiselede partner with at the table

Work

After a competitive process, we are thrilled to be chosen to create the logo and visual identity for the new merged municipality of Wingene and Ruiselede.

True to our name and philosophy, we brought a partner to the table for this project—Mondea, an expert in positioning, merger processes, and stakeholder engagement for cities and municipalities. Together, we submitted our proposal, and together, we’ll guide the merger communication for Wingene and Ruiselede. While Mondea contributes its wealth of expertise in these areas, we’ll handle the translation into branding, tone-of-voice, and communication strategy—something we’ve successfully done for clients like the city of Roeselare.

Eva De Gendt, our managing director, is excited about the collaboration: “At the table has already delivered great work for institutional clients like Stad Roeselare, FOD De Kanselarij, FOD Economie, and FOD Gezondheid. Working with institutional clients often requires a different perspective and approach compared to commercial brands, but it’s the cross-pollination of both types of expertise that often creates the right kind of magic.”

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