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1712
The unwanted summer break
Public Awareness
Results
The last day of school typically symbolizes a feeling of excitement and joy, but this sentiment isn't universal. In Belgium, approximately two children in every class are victims of domestic violence. For them, school is a safe place, one that disappears during summer break.
Idea
In order to raise public awareness, 1712, the helpline for domestic violence, made this stark reality painfully visible by opening a classroom without walls on the last day of school. A Simple but visually impactful PR stunt, that generated a whole lot of media attention.
Results
298K
Advertising value equivalent
+13%
Number of calls